By looking at keywords, length, and sections, we were able to create a profile of the perfect cover letter and resume: what you should include, what you shouldn’t include, and plenty of tips to help your resume and cover letter stand out from the crowd.
The Perfect Cover Letter
First, let’s answer a question that we hear all the time: Should you use a cover letter?
Yes! Cover letters increase a resume’s chance of receiving a Five Star rating by 29%.
Our findings also give clues as to what you should include in a cover letter:
Your Mother Was Right… Politeness Matters
A cover letter is the first chance you have to impress an employer – or to turn them off permanently. Wondering how to impress? We found that the phrase “Thank you for your consideration” was included in 10% more Five Star resumes than One Star, which means that your mother was right: politeness is important. Definitely thank the reader for taking the time to read your cover letter.
Display Confidence That You’ll Get The Job Done
Also, be aware that an employer has posted the job you’re applying for because they have a problem. Whether a long-time employee recently retired, or the company is growing quickly because of strong sales, the employer has a need that must be filled. We found that it’s important to present yourself as a solution to that problem, and not as work in progress focused only on your own career trajectory. Words like “learning”, “develop”, and “myself” have a strong correlation with One Star resumes, meaning that employers want a team player who is ready to start contributing to the business on Day One.