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JOB TITLE: SENIOR BRAND & MARKETING MANAGER
Job Description :
JOB PURPOSE:
To ensure the development, monitoring and evaluation of activity programs for the company trademark which delivers annual brand targets (such as volume, market share, brand awareness, brand imagery), on budget and on time, and sustain brand equity
JOB RESPONSIBILITIES
• Developing annual activity plans for the brand which maintains the brand as the front-runner in its category and deliver the annual brand targets. Lead the planning process for all brand activity programmes, liaising with relevant stakeholders to ensure that planning timelines are adhered to.
• Work closely with third-party agencies and suppliers to ensure that approved brand activities are executed on time and within the approved budget. Monitor activity execution through the team members and recommend corrective action if/when required. Ensure that the appropriate information is captured for activity evaluations, with learning’s recorded for future brand planning. Act as the company’s representative to the media
• Identifying research needs for the brand and in producing associated research briefs.
• Monitor key competitor brands and their activities through data, research and regular market visits. Provide regular competitor activity reports and to assist in developing response(s) to protect the position of the brand.
Job Qualifications :
• A Bachelor’s degree from a reputable institution.
• Postgraduate qualification in Marketing would be an advantage if the first degree is not in a Marketing-related subject.
• 7-10 years’ work experience at a reputable company, preferably FMCG in the marketing, communications or
• public relations section, of which at least 4 should be in the Marketing function at a Senior Brand Manager Level or equivalent.
• Sales experience would be an advantage.
Personal attributes:
• Enthusiastic;
• Organised and pays attention to detail;
• Seeks solutions.
Additional Information: Age: 35-40
How to Apply for this vacancy at FJA Associates
Interested and suitably qualified candidates should send detailed CVs to irene@findajobinafrica.com
Application deadline for this vacancy at FJA Associates
28/10/2015
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